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It took a decade, but International Women's Day has become a significant event in China

Carol Lam, the president and chief creative officer for Greater China at Leo Burnett, wrote a column for The Drum, concerning the definition and development of women’s value in Chinese advertising.…

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CBN Weekly Interview | Angie Wong from Leo Burnett: I haven't got tired of IP integrated marketing

A successful IP integrated marketing activity could make 1+1>2. To explore the present and the future of IP integrated marketing, CBN Weekly has interviewed Angie Wong, MD of Leo Burnett Shanghai.

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CBN Weekly Interview|McD's & Monster Hunt 2 , why it is successful ?

This fabulous IP collaboration has witnessed mass positive social buzz. To explore the ropes behind, leading business magazine CBN Weekly has exclusively interviewed with Angie Wong, MD of Leo Burnett…

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CBN Weekly Interview:why "kid's art gallery" can collect 15 million yuan in just half day

CBN Weekly had a conversation with Takho Lau, ECD of Leo Burnett Shanghai, to discuss the ropes behind this amazingly successful campaign

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女魔头的炼金术——来自李奥贝纳CCO林小琪的创意人管理秘诀

本文内容选自香港的一个电台访谈节目《管理跨时代》

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From HongKong to Shanghai | Angie Wong, the New Age Advertiser

Veni, vidi, vici! In 2007, Angie relocated to Leo Burnett Shanghai to further operate in McDonald’s business. She was promoted to Group Account Director two years later to oversee the Li-Ning, Siemens…

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