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CBN Weekly Interview|McD's & Monster Hunt 2 , why it is successful ?

This fabulous IP collaboration has witnessed mass positive social buzz. To explore the ropes behind, leading business magazine CBN Weekly has exclusively interviewed with Angie Wong, MD of Leo Burnett…

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CBN Weekly Interview:why "kid's art gallery" can collect 15 million yuan in just half day

CBN Weekly had a conversation with Takho Lau, ECD of Leo Burnett Shanghai, to discuss the ropes behind this amazingly successful campaign

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女魔头的炼金术——来自李奥贝纳CCO林小琪的创意人管理秘诀

本文内容选自香港的一个电台访谈节目《管理跨时代》

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From HongKong to Shanghai | Angie Wong, the New Age Advertiser

Veni, vidi, vici! In 2007, Angie relocated to Leo Burnett Shanghai to further operate in McDonald’s business. She was promoted to Group Account Director two years later to oversee the Li-Ning, Siemens…

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中国广告杂志专访| 王恺宜:“小茗同学”——2016大中华区艾菲奖全场大奖是如何打造的?

怎样打造一个全新的品牌,让它不仅开创出全新的品类,同时也能广为人知并赢得消费者?

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If you have experienced too much, you will be able to control the situation in some way

Qdaily, a popular Chinese life-style media, has done a quick-ask-quick-answer interview with Victor about his perspective on his life and the industry.

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