FAW AUDI appoints Leo Burnett Beijing as communications partner in China
FAW Audi appointed Leo Burnett Beijing as its creative agency responsible for Audi’s integrated marketing and communications in China from 2017 to 2019.
After a competitive pitch, FAW Audi appointed Leo Burnett Beijing as its creative agency responsible for Audi’s integrated marketing and communications in China from 2017 to 2019. Working as Audi’s strategic creative partner, Leo Burnett will be tasked with taking this famous luxury auto brand to new heights in China.
Entered the China market more than 29 years ago, Audi today has been one of the most successful luxury auto brands in the country with over 4 million users. The brand has created many innovative ‘firsts’, leading the changes of Chinese people’s view of luxury cars.
Currently in China’s premium car market, consumer needs have been more and more diversified while the market keeps changing. Frank Liu, the Managing Director of Leo Burnett Beijing said, “As the pioneer of the market Audi has never stopped innovation on its product and brand. We are very excited to have the opportunity to work closely with Audi to create more innovative dialogues between the brand and Chinese consumers.”
Leo Burnett’s core team in Beijing had worked on luxury car brands for years, which enabled them to develop a deep understanding of the Audi Brand.
David Gompel, Chief Operation Officer of Publicis Communications Greater China said,“This win is another great testament to Leo Burnett Beijing team’s excellence of creativity, demonstrating the industry’s high recognition of LB Beijing’s expertise in the premium car category in China. I believe, with Audi and LB team’s collaborative effort, the brand will be driven to another glorious success. ”